Audi’s sales have significantly increased of late in the US and the Chinese automobile markets. This has resulted in propelling the deliveries by a magnitude of over 7.7 percent in the month of July alone in China and the US automobile markets. Audi has delivered over 91,400 vehicles in July this year as against sale of last years (i.e. July 2009) when 84,853 of its cars found buyers.
In the meantime, the last seven months of this year have registered sales growth by over 17 percent amounting to 646,300 units of vehicle. The sales chief, Peter Schwarzenbauer, said during a formal announcement that the company has been able to propel its sales by over threefold. According to the official statement the sales of its vehicles in China alone moved upwards by over 53 percent amounting to over 20,537 vehicles as against the deliveries, in US, displayed positive upward trend by over 22 percent counting to over 7,817 units in absolute numbers.
Audi’s is aiming at stealing BMW AG’s base and title. BMW is deemed to be the most magnanimous and biggest producer of luxury vehicles by the year 2015. Over 1.08 million vehicles are targeted to be sold by Audi this year. This would require over 14 percent increase in 2009 sales figures of Audi.
Audi’s forecasts are in line with the attempted boost of sales of vehicles by BMW and Mercedes Benz. While, BMW is targeting sale figure to rise by over 10 percent, Mercedes Benz intends to outperform the auto market by bringing in a growth of 4 percent. By 2018, Volkswagen, being among the biggest carmaker in Europe on the other hand, is targeting to leave Toyota Motor Corp. behind, in improved and enhanced deliveries and profitability. VW is again continuing to aim at record sales for the second year in a row in 2010.
According to Volkswagen AG division’s statement released on May 20 this year, the company, in 2020, is targeting a return on capital investment to be greater than 18 percent with a pretax profit margins exceeding by over 8 percent of sales of its cars. Audi, according to automobile analysts, alone has contributed over 1.33 billion Euros, to the total operating profit amounting to over 2.84 billion Euros, made by Volkswagen’s first-half group.
Source: 4wheelsnews