As per sales data report for the month of February 2011, BMW AG’s namesake in US recorded a higher sales percentage than Toyota Motor Corp.’s Lexus, Daimler AG’s Mercedes-Benz and General Motors Co.’s Cadillac. The number of sedans Cadillac sold is 15768, 70 percent higher than its own past year record. This is also the month of celebration for Cadillac as the latter outnumbered Lexus and Mercedes since June 2005. In the mean time, BMW recorded an 8.7 percent shoot up in numbers from last month as its present month’s statistics show a sale of 16416 units. It dethroned Mercedes Benz and is now in the top selling luxury line in the U.S.
The graph of Mercedes revealed an upward movement by 4 percent by selling 15464 cars, while Lexus, that happened to be the luxury leader of the year gone by, had its sales climb to 13814 or 0.2 percent. Lexus stood fourth in February as the German automakers retained their top spot for the 11th straight year. In the short period of two months, BMW leads Mercedes 32,321 to 31,862. As per the words of TrueCar, BMW had its incentives dropped by 23 percent from last year to $3674 per car. Meanwhile, Mercedes discounts increased by 4.4 percent to $3,289 per vehicle.
In the words of TrueCar, Toyota spent an average sum of $2295 per coupe on Lexus incentives, which is mathematically a 39 percent increase. Jesse Toprak who happens to be an industry analyst with TrueCar, said that the GM tempted employees and friends by giving them massive perks in February. GM said that this contributed to GM sales overall and “clearly helped Cadillac.” He also added that 2010 saw Cadillac in the fourth position in U.S. luxury sales and as a matter of fact has not been the leader in annual luxury sales since 1997.