Being in an auto plant in Guangzhou located in southern China watching SUVs made by among the nation’s top automakers come off of a production line every 57 seconds.
Every now and then, the American traditional tune “Top of the World” by The Carpenters roars through the factory– an indication, that the robotics on the line have found a possible concern that has to be attended to by among this center’s thousand employees.
It’s likewise a reminder– albeit a surreal one– of where some of these automobiles will be headed.
The automaker, Guangzhou Automobile Group (GAC), prepares to offer these SUVs to name a few models in the U.S. The Chinese state-run business takes pride that its SUVs are ending up becoming popular amongst motorists in the medium-to-high-end sector in China.
However there’s one little drawback that the company management didn’t anticipate: the name.
This vehicle is a Trumpchi.
“We called it Trumpchi in 2010,” stated GAC Motor President Yu Jun in his first global TV interview with CNBC. “We never ever imagined that seven years later the name would sound so much like the name of President [Donald] Trump.”
In China, Trumpchi (pronounced “Trump-chee”) is an English take off of “Chuanqi” which the president of Trumpchi chooses to translate as “delivering goodness”.
In case you’re thinking that the name is sharing similarities with Donald J. Trump brand, it’s not unusual for Chinese business to style an English name from Chinese one. For instance in the vehicle industry, Chery Automobile is derived from “Qirui” in Chinese. Geely is “Jili.”.
GAC’s Yu said he plans to provide an entire host of Trumpchi goodness to the U.S. when it goes into the market in 2019. Trumpchi was the fastest-growing Chinese vehicle brand name in China in 2016 and ranked highest among Chinese auto brands in research company JD Power’s 2016 quality survey.