Chrysler’s Sebring was never really anywhere near its competitors as far as its performance were concerned, which is why Chrysler has decided to make a fresh start with the car. And they have begun by giving the car a new name – Nassau – which is slated to hit the market in the last quarter of 2010 when it will replace the current Sebring. The Nassau name plate was first seen on a concept car Chrysler had revealed in 2007. Chrysler also has a range of motorhomes available that are undergoing some modifications since earlier editions. Unlike the Sebring, motorhomes made by Chrysler are much larger and can accommodate more people in comfort. This type of vehicle is probably more suited to long distance travel and touring trips where motorhome hire is also an option for the vehicle.
The Chrysler’s Sebring is not being seen in good light of late, something that can be attributed to the sedan relying heavily on fleet and rental fleet sales with the majority of the grouse coming from the car’s interior quality which many claim is way behind what its competitors have on offer. Chrysler is of the opinion that the name ‘Sebring’ does not carry enough brand equity nor has any positive history associated with it that would make retaining the name for their all-new sedan really worthwhile.
“Chrysler bought the Nassau name when they came out with the concept, so it makes sense they would use it,” said Jim Hall, a consultant at a firm that is into advising automakers on future vehicles.
That’s not all for there will also be an all-new Dodge Avenger to join the Nassau and is slated for a 2011 release with both the cars donning new interiors that Chrysler claims will match up to the best. The exteriors of the vehicles too will be a lot different so as to make them stand out as fresh new vehicles.