A new product family will soon be launched for the ‘iPod generation’. This is part of plans to heighten the attractiveness that interests, pleases or stimulates of Citroën’s cars.
The new product family would be the fourth for Citroen that already has the DS, the regular Citroën brand and the Picasso MPV family. Jean-Pierre Ploué, the design boss at PSA Peugeot-Citroën said in an interview that the new sub-brand will be introduced very soon. The event that would witness the debut of the new product family would be the Paris Motor Show that is scheduled to take place this autumn.
DS lineup was successfully launched in the very recent past by Citoren. The company has already reported to have called forth the sales prediction made by extrapolating from past observations for the DS3. On being asked if the Citroën was working on a budget model line of the car, the Citroën spokesperson Ploué denied any such speculations. He also added that the brand is “defined not by price, but by simplicity and ingenuity of design.” He further explained by elaborating that the product family is designed and targeted to those who “value design purity above all else: for the iPod generation.“
Ploué promised that the new brand will definitely shock everyone in the Paris show while declining to reveal the name of the new brand. Ploué further mentioned about the product family as a break away from the traditional models. The Citroën’s iconic 2CV has been related to the source of inspiration behind the company’s new model family. Ploué did not forget to point out the “innovative spirit” of Citroën’s to emphasize his point. However, automotive experts and analyst believe that the new model family derives its true inspiration from the C-Cactus concept from the 2007 Frankfurt show.
Notably, the C-Cactus is a 4.2 meter long compact family hatch. The C-Cactus stands out primarily due to its cabin design which is definitely out of the average and unexpected. The other factors that make the hatch stand out include innovative packaging along with the simplified features. Since it was considered “too challenging” the hatch did not go through the producing lines as a Citroën this year. It is apparently believed by experts that the super car would make its way into showrooms as a part of this all-new sub-brand.