The official website of Italian luxury marques Ferrari adds a 4th language for its readers. The website can now be clicked for a Chinese version adding to the options of Japanese, English, and Italian. This announcement was recently made during the World Expo in Shanghai.
Ferrari continues its efforts to strengthen its presence in China as the country proves to be the biggest market for the auto industry. The first Ferrari was sold in China back in 1993. To date, the prancing stallion badge has 10 dealers across China and was able to sold 200 units to locals back in 2009. The new website aims to reach out to the Chinese speaking market across the globe, and of course, in China.
The addition of the Chinese language to their website is a clear indication of how important China as a market. The Italian car manufacturer also opted to officially introduce the Ferrari 599 GTO during the recently concluded Beijing Auto Show.