Until just recently Lincoln sales remained in a high and unrelenting down spiral since the brand name’s peak in the late 1990s. Despite its slowing sales and its vehicle development stagnating in the U.S. till recent years, Lincoln’s brand name is highly observed in China.
“It’s different in the United States than in China,” Kumar Galhotra, head of Lincoln, stated of the brand’s standing in a January interview with Bloomberg. “In China, our heritage plays extremely strong. Our desirable opinion in China is in fact ahead of Lexus and on the factor of status, we’re actually ahead of Audi.”
Due to the fact that China’s luxury automobile market is expected to surpass the United States to become the biggest on the planet sooner instead of later, there are some major modifications being thought about with Ford’s luxury lineup.
At the same time, as Ford is getting ready to speed up sales of its luxury Lincoln lineup in China, it’s currently paying the import tariff but enjoying 100% of the benefits for those automobiles. That’s working so far, but Lincoln’s story in China is still in the early stages. If it’s going to develop into a major player, the company will need to produce vehicles in the area.
