Mercedes-Benz has been acknowledged as the top brand among the premium international car manufacturers according to the recently released Interbrand’s Best Global Brands 2011 ranking. It secured the 12th place coming in ahead of BMW which held the 15th spot. Japanese automobile manufacturer Toyota came in at 11th place while the best global brand of 2011 was awarded to soft drink producer Coca-Cola. Other notable companies that are also on the list are Honda, Volkswagen, Audi and Ferrari. Ferrari was placed at 99th spot whereas Honda and Audi secured 19 and 59 place respectively.
According to the study, the brand equity for Mercedes Benz has registered an increase of 9 per cent over last year, and is currently worth 27.455 billion US dollars. The world-class brand had secured the 12th spot in previous year ranking as well. Their revolutionary environment protection technology called “BlueEFFICIENCY” was highly praised in that report.
The “Best Global Brands” ranking is conducted every year to measure the value of international brands. Interbrand, Zintzmeyer & Lux conduct this study to select the 100 most valuable enterprises over the world. Many corporations favor this study to get feedback about their brand impression over the consumers.
Mao Jingbo, Vice president and Head of Marketing for Mercedes Benz, said that the company believes in the “best or nothing” policy which embodies their commitment to manufacture their automobiles with responsibility, fascination and perfection. Mercedes-Benz is widely renowned as a leading innovator in the automobile sector and the advanced technology used in their electric cars exemplifies their concern for environment safety. The company is currently conducting research on achieving zero emission mobility.
Mercedes-Benz Company has reached many milestones during the current year, and recently reported record breaking sales in the month of September. The world-class automobile manufacturer hopes to continue this excellent run over the coming months.
Sources:
http://www.daimler.com/dccom/0-5-7153-1-1431033-1-0-0-0-0-0-8-7145-0-0-0-0-0-0-0.html
http://www.interbrand.com/fr/best-global-brands/Best-Global-Brands-2011/Mercedes-
MaoJingbo.aspx
http://www.interbrand.com/en/knowledge/best-global-brands/best-global-brands-2008/best-
global-brands-2011.aspx
