New Toyota Auris 2013
TMC Launches New ‘Auris’ Compact Hatchback in Japan.
Toyota City, Japan, August 20, 2012-Toyota Motor Corporation (TMC) announces the Japan launch today of the completely redesigned “Auris” compact hatchback, a strategic compact model for both Japan and Europe. The vehicle will be sold in Japan through “Netz” dealers.
The New 2013 Toyota Auris comes in a few trim levels, with the most efficient package being the 1.5-liter model with Super CVT-i transmission and optional Toyota Stop & Start idling-stop function for 19.2 KMPL (45 MPG) All of the 1.5-liter models qualify for incentives under the Japanese government’s Green Taxation System. The 1.8-liter model uses improved engine technologies to reach 38 MPG, Start/stop is not available on the 1.8-liter models.A new Sports Mode is available on 1.8-liter CVT models. Improved engine response, quick acceleration and deceleration, and enhanced response during re-acceleration, increase the fun of driving.
Based on the new Toyota “Smart Dynamism”2 design theme, the front features unique “Keen Look”3 styling emphasizing the bumper openings, which improve aerodynamic flow and cooling performance, for a dynamic and refined appearance. Sharp character lines and deeply contoured fenders created by the distinctive shape of the side view express the low center of gravity and powerful dynamism of the Auris.The rear profile expresses the vehicle’s stability with wheel arches designed to reduce the gap between the body and tires. The vehicle dimensions were modified (length increased 30 mm and height reduced 55 mm) to create a low-centered and sleek design with a roomy interior.
Available Color -The new Auris is available in a total of seven exterior colors, including the new sporty Avant-garde Bronze Metallic. Two interior colors, black and “greige”, are available.
A cockpit-like driver’s area that stresses simple driving operation combines with the spacious interior to create a roomy and sporty space. The seats were lowered 40 mm for a lower driving position and the steering wheel angle was modified to enhance the feel of sporty driving. The use of thin seat backs provides more legroom for the rear seats, and the larger cargo space is at the highest levels in its class (360 liters under the VDA method), providing enhanced comfort and convenience. Metallic finish around functional components such as the door grips, audio controls, steering wheel and gear stick, the use of a fabric covering on the front pillar garnish and a padded surface around the instrument panel convey refined quality. The vehicle design was tailored for sporty driving and includes sports-type seats created with particular attention to design and fit and a steering wheel design focused on grip comfort. The RS grade features seats with exclusive red stitching emotive of the spirited driving performance of the Auris, a new optional panoramic roof window extending back to the rear seats and a retractable jackknife key that can also be used as a fashion accessory.
Standard on all models are,Vehicle Stability Control (VSC) which manages engine output and the brakes to maintain vehicle stability during vehicle skidding, and Traction Control (TRC) provides easy accelerator control to prevent wheel-spin when accelerating and starting from a stop.Optional SRS side airbags and curtain shield airbags as well as Whiplash Injury Lessening (WIL) concept seats and seat belts with pre-tensioners and force limiters (rear seats) provide high safety performance, and new features such as impact-absorbing hoods and bumpers that serve to minimize injuries afflicted on pedestrians in the event of a collision.Available automatic high beams,with camera sensor to detect bright light during night-driving, automatically switch from high beams to low beams to ensure front visibility.
The Auris will start at 1,710,000 yen ($21,515 U.S. at today’s exchange rates).
What we feel is that the new 2013 Toyota Auris is a perfect blend of Stylish integration that of dynamic sportiness with logical features such as aerodynamic performance and function and also the New Toyota front-end design that three-dimensionally emphasizes the brand emblem while the open bumper combines with the lower grille to create a keen, sharp look! This car is definately going to bag Certain awards in its segment.
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