Nissan has revealed that it will broaden its NISMO division by including new vehicles and expanding to brand-new markets. This means more NISMO-badged road automobiles will appear in more vehicle sectors, particularly in Japan, North America, the Middle East, and Europe. Named NISMO Cars Business Department, the recently formed unit will generate talent from other Nissan Group divisions, consisting of Autech and Nissan Motorsports International. Nissan also mentions that the new arm will develop road-going NISMO cars in a much shorter time frame.
With the addition of new NISMO cars, Nissan anticipates to increase sales of performance-oriented models, which presently stands at 15,000 units each year. Nissan originally introduced its NISMO vehicle lineup for the 2013 model year with the arrival of the Juke NISMO, making it the very first mainstream NISMO car after the more pricey 370Z NISMO and GT-R NISMO spots cars. Recently, Nissan added the Sentra NISMO for the 2017 model year, the first NISMO-badged compact sedan. In other global markets, Nissan provides NISMO variations of the full-size Patrol SUV and the subcompact Note hatchback (Versa Note in North America).
In addition to establishing new NISMO roadway vehicles, NISMO Cars Business Department will also work with Nissan Motorsports International to promote them. Nissan specifies that NISMO-badged automobiles will be revealed at car dealerships and it will utilize its new department to hold activities and events for owners of NISMO automobiles.
