Fiat Chrysler’s Jeep brand has gained a lot of success in China– a nation that has experienced a sharp boost in the number of cars on public roads during the last 10-15 years. Much like in the United States and Canada, Jeep’s popularity in China has inspired many to adopt the Jeep way of life by starting Jeep clubs, customizing their automobiles and going off-roading.
A new SEMA report looked into the growing Jeep pattern in China. The association spoke with Qian Guohui, a Chinese local who purchased a Compass in 2010 before upgrading to the more heavy duty Wrangler JK so he might go off-roading. In Guohui words, he’s a real “devoted Jeep fan.”
Guohi has upgraded the Jeep Wrangler with brighter Quadratech IPF off-road headlights, Cooper 285 off-road tires and an ARB rear bumper. As per Guohi, Chinese Jeep owners enjoy modifying their vehicles in the same way that American Jeep purchasers are, with American brand aftermarket parts attracting them particularly.
As per SEMA data, the Wrangler is among the most regularly customized automobiles in China. There are Wrangler owners clubs, one of which Guohui comes from, and nearly every Wrangler owner is looking to customize or upgrade their vehicle in some way. Fiat Chrysler Automobiles (FCA) sells both the two-door Wrangler and four-door Wrangler Unlimited in China, in addition to the all-new Compass, the Renegade, Cherokee and Grand Cherokee.
As China’s middle class continues to increase, so will the marketplace for mid-range cars such as those offered by Jeep. The brand had a sales surge of 93% in the first 9 months of 2016 and with the introduction of the regionally produced Compass late in 2016, 2017 ought to be a similarly as strong sales year for the brand in the region.