Volkswagen has launched images– and some huge promises– of an electric car concept vehicle it prepares to reveal at the Paris Motor Show later on this month. And while the images don’t show much beyond LED headlights reminiscent of the 1960s and 70s-era Lite-Brite toy, the car manufacturer went peddle-to-the-metal with marketing hyperbole by regarding the vehicle a “new ambassador to the vehicle world,” “unique,” and a signal of “brand’s entry into a new era.”
The concept car is planned to give financiers and customers the very first clear sign of exactly what the Volkswagen’s prepared portfolio of electric automobiles will look like. Keep in mind, that Volkswagen is calling this a “design study,” which suggests it will have a great deal of fancy developments that most likely won’t make it into the final product.
The production car to follow this hatchback concept will be the first by Volkswagen to reach the marketplace based on its brand-new modular design for electrical automobiles that the business introduced in 2015 and could used on a variety of Volkswagen models. The first cars produced with this so-called MEB design– an acronym for Modular Electric Model– are anticipated to be in production by the end of 2019.
Technically, the automaker has already introduced an electric automobile concept. In January, Volkswagen had offered BUDD.e, a microbus concept that was planned to show the world that it was serious about electric vehicles.