Ford’s China vehicle sales fell 26% in 2019

by SpeedLux
Ford logo

Ford Motor’s China vehicle sales dropped for a third consecutive year, by 26.1%, as it fights a prolonged overall sales drop in the country that has hit demand for its mass-market Ford brand and sports utility cars.

Ford made deliveries of 146,473 vehicles in China in the fourth quarter, showing a drop of 14.7% year-on-year, Ford stated. Overall, it sold 567,854 vehicles during 2019.

Ford has been attempting to revive sales in China after its business started to decline in 2017. Sales dropped 37% in 2018, following a 6% decline in 2017.

Anning Chen, president, and chief executive of Ford Greater China, stated that while the last year was a “challenging” year for the automaker, it experienced its market share in the high-to-premium segment stabilize and its sales decrease in the value segment start to narrow in the second half of the year.

“The pressure from the external environment and downward trend of the industry volume will also exist in 2020, and we will put more effort into strengthening our product lineup with more customer-centric products and customer experiences to mitigate the external pressure and improve dealers’ profitability.”

The automaker prepares to release more than 30 new models in China during the next three years of which over a third are going to be electric vehicles. It has also stated it would regionalize management teams by employing more Chinese staff and intended to improve relationships with joint venture partners.

Models released in the fourth quarter consists of a new Ford Escape version – for which the automaker stated orders received so far have been much higher than expected – and the Lincoln Corsair, the first localized Lincoln model in the country.

In China, more than 28 million vehicles were sold in 2018, down 3% from the prior year, while 2019 sales are likely to have dropped 8% from the prior year, China Association of Automobile Manufacturers (CAAM) stated.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SpeedLux

SpeedLux is a high-authority automotive blog providing the latest automotive news and reviews. SpeedLux covers everything related to cars, bikes, and motorcycles, from news and reviews, to troubleshooting guides, tips and tricks, and more. SpeedLux was born in 2009 and we have over 20,000 articles published on our blog. We thank all our readers, as well as our partners, without whom we could not have reached this level.

Subscribe

©2009 – 2024 SpeedLux – Daily Automotive News and Reviews. All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More