Volkswagen looks forward to East Africa with Kenya car assembly plant

Volkswagen will resume manufacturing automobiles in Kenya by the end of the year as it wants to offer more cars throughout the East Africa.

After a 4 years pause in production by Volkswagen in Kenya, company will establish an assembly plant to initially produce its Vivo design, President Uhuru Kenyatta and Thomas Schafer, Volkswagen South Africa’s chief executive, stated.

Emerging market production recognizes area for Volkswagen, whose familiar Beetle design was a favorite on the streets of Mexico, but Kenya’s car market is dominated by low-cost second-hand imports from nations like Japan.

Volkswagen, which assembled automobiles in Kenya in the 1960s and 1970s, will sign up with other brand names already being assembled in the country, consisting of Isuzu, Toyota, Nissan and Mitsubishi.