Aston Martin launched a configurator for its GT8, suggesting you can customize the vehicle’s specs. You may imagine a streamlined and ultra-light whip to race around in, or you may rather desire a brilliant and fancy one to attract roaming eyes. Your desire is Aston Martin’s command.
That Aston Martin’s choosing a configurator shows a shift in the high-end automobile market sped up by Elon Musk doing Elon Musk stuff. Tesla presented the first such automobile customizer when it presented the extremely configurable Model S and developed the Model 3 upgradable. Now, it looks like other leading luxury automaker will start to do the same. Next thing you understand, you’ll have virtually the very same flexibility of option with your vehicle’s design and specs.
The GT8 will not, regrettably, be sold in North America. It will cost around $240,000 and that production will be limited to 150 units.
