Aston Martin looks forward to expansion of dealer network in Europe

by SpeedLux
Aston Martin DBS GT Zagato

Aston Martin is soon going to have new dealerships in multiple European locations, after signing agreements with six new dealer partners.

The automaker’s transformation plan ‘Project Horizon’ identified a need to concentrate on this developing region. About six new dealerships are already open or opening soon.

Aston Martin by Nord-Ostsee Automobile, one of the leading car dealership groups in Germany with 16 centres and more than 1,000 workers, is already open for business in Hamburg. The automaker is operating from a temporary showroom ahead of the development of a new facility in the Alstertal Centre, which will open by the beginning of June.

The BPM Group, which is the 5th largest Mercedes Benz Dealer Group in France is currently the owning company of Aston Martin Monaco after the purchase of Monaco Luxury Cars.

With this new relationship Aston Martin clients will be served by one of the major players in premium and luxury automobiles in the region.

The automaker has also entered new and upcoming markets with dealer partners in Lithuania and Latvia. Modus Group, one of the most significant companies in Lithuania and well-known in the luxury segment, will extend its brand portfolio with a new Aston Martin showroom, which is located in Quadrum Business Centre in the city of Vilnius, the capital of Lithuania.

Luxury and Sportscars will also start their doors at the end of summer in Riga, Latvia. With nearly 15 years experience in delivering customer service to its clients, Luxury & Sports Cars SE is a luxury automotive company, that works in the Baltics and Scandinavia.

Semler Premium has already expanded its luxury brand portfolio and started to welcome Aston Martin clients to a temporary dealership in Stockholm, and in September they will throw open the doors of a brand-new facility. This ambitious project will focus on new and used car showroom, together with a fully equipped Aftersales workshop with trained and experienced technicians for creating a new significant location for Aston Martin in the Swedish capital.

Chopard Groupe Automobile is a another big name in the French automotive market, boasting 69 dealerships in territory extending from the Champagne region to the French Riviera. In Autumn 2021, Chopard is set to welcome the first Aston Martin clients to its brand-new dealership in the Riviera city of Cannes but will be already serving those from a temporary showroom opening in June at the Polygone Riviera centre at Cagnes-sur-Mer.

Aston Martin Chief Executive Officer, Tobias Moers, said: “We are delighted with all of our new dealer partnerships throughout Europe. The enhancement of the dealer network in this region is an important part of our transformation plan ‘Project Horizon’. This is a very exciting time for Aston Martin, with new product launches ahead, our strengthened technical partnership with Mercedes-Benz AG and Aston Martin’s latest return to Formula 1ä so it is vital for us to have a broad dealer network, ready to reach out to our customers.”

Patrick Marinoff, Regional President Aston Martin Lagonda of Europe and MENA said: “We are proud to announce these new dealer partnerships. We are sure that we have found the right partners who share our passion for the Aston Martin brand and will offer our valued customers with an exceptional service in each of the six areas.”

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