Luxury Swiss watchmaker TAG Heuer and electric sports car maker Tesla Motors have teamed up to celebrate Swiss brand’s 150th anniversary.
The 2010 TAG Heuer Tesla Roadster is now on display at the Geneva Motor Show featuring unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console, that will host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18.
This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand’s vintage stopwatches.
The car’s exterior color scheme is Foucault Field Gray, embodying the innovative spirit of both companies.
Looks like this is just the beginning as both companies, will launch their next collaboration on March 18 at a party during Baselworld 2010. Stay tuned for more!
