Korean cars are losing their familiarity in China. People are buying cars, which are produced in China, thus foreign brands are losing their market. Sales are in declining rate. Especially, Hyundai motor group is facing trouble in China.
30 dealers across China are involving in protest against Hyundai. This is because they are not taking orders from them. Import dealers are involving in protest and they are asking for compensation from the company.
Especially, they stated that, dealers are not supplying cars for them. Company have stated that, they won’t stop exporting cars to China but due to uncertain events policies and other problems, sales proceedings have got hindered. Polices have interrupted the sales.
There was a protest in June by the similar group, that accounts for 70 percent of the dealerships that manage imported Hyundai cars.
They have taken actions to resolve the issue and satisfy the dealers, but protesters said that they are expecting good result till that they won’t stop the protest.
The Ministry of Environmental Protection and Ministry of Industry and Information Technology (MIIT) had declared in January that all imported, sold and registered light-duty gasoline automobiles, light diesel buses and heavy-duty diesel automobiles in 11 provinces and regions in China’s eastern regions will have to comply with the National V emission policy.
Noting the new changes of the policy, old models can’t be sold in regions such as East China’s Shandong, Jiangsu and Fujian provinces, and it may take more time for dealers and consumers to obtain new cars, Wu Yanbing, manager of the marketing and strategy department of Hyundai Motor Group explained.
