Luxury cars have features that are exclusively placed and positioned for the sole purpose of comfort or/and entertainment. These features include automatic air conditioning, 1st and 2nd row overhead airbags, side seat mounted airbags, automatic transmission with overdrive and many more. The rising demand and reduction in price of hardware kit of cars has given the encouragement to the manufacturers to make affordable luxury cars for upper middle class families and small business owners. Affordable luxury cars are not a distant dream when the car markets are getting flooded with used cars.
Growing markets and buyers of affordable used cars
Prices of new cars are soaring up with the advancement of newer technologies for automation, safety and functions. Also, the number of rich folks and the wealth of those already rich in hitting new heights, these tech savvy rich people are looking for better options for cars which is making them to get rid of their older ones – not as old as it sounds rather in better condition. And these Affordable luxury cars are ready to attract the new buyers. Car markets around the world – whether it is Detroit, London, Shanghai or New Delhi – are getting flooded by used cars.
The major categories for used cars are city cars, small family cars, family cars, super mini cars, SUVs, premium small cars, estate cars, MPVs, crossovers, executive cars, luxury cars, convertibles, sports cars and hot hatchbacks. With used cars being pushed into the car market and their availability at small price is considered as threat by major car manufacturers and dealers. As these ‘used-cars’ are almost fresh due to the small duration of first use, manufactures are not wrong with their fears. Why would people buy new cars when they can easily get ‘almost new’ cars at much affordable price! So, affordable used cars are now available in the markets giving a chance to those who can’t buy cars at first hand.
Luxury cars are all about price, comfort and pride.
Luxury cars are made for the sole purpose of comfort and entertainment to the consumers i.e. beyond the necessities. And obviously this comes at a heavy expense. This gives the idea about cars having precise construction, quality equipment, better performance level and comfort, all conveying a status, brand and prestige of the owner. Some of the luxury cars are given to the owners who have a certain level of status in the society with strict guidance and instructions for parking and other usage of car.
Though the term luxury is understood by one’s own perception as they say what may be luxury for one can be premium for another. But the term with a vast degree of variability luxury is generally used for cars with body styles of Sedan, Coupe, Hatchback, minivans, crossovers, SUVs and convertibles. The luxury car market has a range of vehicles available for price ranging from US$40,000 to more than $100,000. This difference means that luxury cars are in demand of people of all standards.
