Luxury car makers bounce back from the red in Europe in April

Here’s something for recession hit luxury car makers to rejoice. For nearly all premium car makers like Daimler AG’s, Mercedes-Benz, BMW, Bentley, Rolls-Royce, Lamborghini and Land Rover have made big gains in auto production all over Europe for the month of April.

April of 2009 had seen a sharp decline in car sales attributed to the financial crisis that had gripped the world over as also European government’s bias policy towards small sized cars. The 2010 April result would show a healthy rise against this backdrop. With both the global financial crisis having receded as also the governments in Europe lifting the subsidies on small cars, the high end models are once again experiencing increased orders. Mercedes S class which had a sales figure of 675 units in 2009 has risen to 6,012 units in April 2010, which is one of the most noticeable figures. Similarly, Land Rover sales also increased by 157% in a year’s span. According to JD Power Automative forecasting, sales of all the new Rolls Royce Ghost models have also increased this year. Compared to April last year, the sales figures indicate an increase by 8% which ranslates to 1,367,512 cars sold and 28% which amounts to 5,746,227 cars sold through the month of April. Another factor of note is the single digit percentage of the year-on-year production growth rate as against the double digits which occurred for the first time in the month of April.

Source: marioso