BMW and Daimler discontinues Apple Car talks

Handelsblatt reports that BMW and Daimler have stopped talks with Apple over a potential automotive collaboration.

Things fell apart, in 2015 for BMW, more recently with Daimler, over questions of management and ownership, the German paper’s source stated– and provided what we know about Apple, that looks like a completely likely sticking point. The idea of incorporating the automobile closely with Apple services rather than their own might have rattled the car makers; naturally, vehicle brand names are among the most strongly guarded and promoted worldwide.