BMW i aims to create the ultimate self-driving machine

by SpeedLux

Klaus Froehlich, BMW head of design and research wants the i sub-brand in a unique direction, welcoming self-driving vehicles along with EVs.

Simply a few years into its short time, BMW’s i sub-brand is changing its objective from the pursuit of the electric vehicles to building the ultimate autonomous. As Klaus Froehlich states.

“[BMW i] is now in ramp-up phase,” Froehlich told Reuters. “We call it Project i Next.”

Project i Next won’t desert the electrical vehicle design, rather its next EV will include the next-generation of self-driving innovation. This is not the very first time there has been reports about BMW’s autonomous goals, however it’s the first time we’ve heard of a new name or classification for the brand name. As Reuters noted, BMW will not sell its next i-badged EV until 2021– whether that’s the oft-rumored i5 or another vehicle entirely continues to be to be seen. Whatever BMW calls it, driverless tech will be a top priority.

Froelich included that such a vehicle could allow the automaker to fire up its own ride-hailing service to compete Uber and Lyft, and their automobile allies, Toyota and General Motors. BMW is still dealing with its collaboration technique in that world, Froelich informed Reuters.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


SpeedLux is a high-authority automotive blog providing the latest automotive news and reviews. SpeedLux covers everything related to cars, bikes, and motorcycles, from news and reviews, to troubleshooting guides, tips and tricks, and more. SpeedLux was born in 2009 and we have over 20,000 articles published on our blog. We thank all our readers, as well as our partners, without whom we could not have reached this level.


©2009 – 2024 SpeedLux – Daily Automotive News and Reviews. All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More