Buick recently announced that they will no longer use trim-level designations for their upcoming 2012 models and that the fast-growing company is set to introduce a small crossover and a compact car in the very near future.
These were disclosed plus the expansion of the company’s marketing efforts during the recent Buick Immersion Program.
Buick will also unveil the next-gen midsize Regal and will try to ride on the momentum of the newest members of their garage, the Buick Enclave and the Buick LaCrosse.
Sales figures for Buick have been very positive. The numbers jumped by 36.4% for April year in and year out. Overall sales grew by as much as 50% looking at the annual performance. The boost in sales is attributed to the 2010 Lacrosse and Enclave.
The sales of the LaCrosse jacked up by 214% this year while the Enclave gained a 30% increase. Speaking of profits, the new LaCrosse is also priced about $8,000 through $9,000 higher than its older brother.
According to Buick’s advertising and sales exec, the success is due to the reinvention of Buick which is now ready to face competitions like Acura, Lexus, and Infiniti.
The company promises new Buick models to have a sporty ride, more luxury features, and still remain quiet.
The addition of the three vehicles to their lineup will help expand the brand’s market by 47%. The top executives are hoping to double the sales of their vehicles within the next few years. Removal of the trim-level badging will just follow the practice of other luxury makers and remove the confusion of buyers by removing the hierarchy of the premium vehicles and instead offering option packages like what other premium brands are doing.
Source: detnews.com
