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German luxury automaker Daimler on Thursday said it preparations to double sales of its Maybach-branded Mercedes-Benz vehicles, after selling 12,000 vehicles in 2019.
Daimler revealed its new flagship vehicle, which is based on a Mercedes-Benz S-Class limousine, and which retails beginning at $173,000 but can quickly add up to over $250,000 once options like $3,200 silver champagne flutes are added.
The automaker prepares to make a range of Maybach models, including wholly electric variants, Chief Executive Ola Kaellenius said during a virtual presentation of the car.
