Maven, a car sharing service announced by General Motors in January 2016, is introducing a new month-to-month service for its users in San Francisco and Los Angeles. Formerly, Maven just offered hourly or daily price alternatives for its car-sharing fleet. This new service, named Maven Reserve, is geared toward users who desire the feel of vehicle ownership, however only in month-sized portions.
Clients who schedule a GM car through the new month-to-month service will also receive a dedicated parking space for the duration of the booking and a personalized walk-through of the vehicle. Insurance and $100 worth of gas are likewise included, and there are no membership or application charges.
Maven states it visualizes this new service as being perfect for Hollywood and Silicon Valley types who may need transportation for more than just a few days at a time. “A Chevrolet Tahoe in Los Angeles supplies sufficient area to store production equipment and bring a crew to multiple sites,” the company stated. “A hybrid-electric Chevrolet Volt in San Francisco can quickly navigate the city and travel to and from Silicon Valley.”
Maven states it intends on presenting the service in other cities in the weeks to come. It would not list the cost for a 28-day rental, however, said the rates will differ city to city.
When it was released in January 2016, the automaker stated that Maven would be its brand-new “personal mobility” brand, showing a pattern in the auto industry of spinning off brand-new, millennial-friendly organisations as a hedge versus perceived declines in personal car ownership. Since then, Maven has actually expanded to 17 cities in the US and Canada, boasting 25,000 members who have made over 32,000 reservations.
General Motors recently revamped its car infotainment system, partially to enable chauffeurs to produce user profiles that follow them from vehicle to vehicle. It appears like an attempt to bring the ride-sharing template of Uber and Lyft to car-sharing.
