Latest: Kia exec wouldn’t be making the sports car?

Kia‘s Peter Schreyer has been pushing for a sports automotive however it seems it’d not be green-lighted because the company’s Director of Overseas selling has downplayed the thought.

In an interview with Automotive News, Lee Soon-nam told that the company must improve their image before launching flashy models just like the GT and GT4 Stinger ideas. As he explained, “We would really like to make our complete image to some level. Then we are able to maximize the consequences of the new automotive launch.”

Soon-nam went on to mention the company faces multiple issues with models like the GT4 Stinger concept. initial and foremost, he is not convinced they may sell enough to create it profitable. he’s conjointly involved that the brand’s image is not robust enough to support it. Speaking of the latter, Lee Soon-nam aforementioned “If a Chinese brand introduced a roadster, wouldn’t it have an effect on client perception? i do not suppose thus.”