Lyft announces car rental service within its main app

Lyft stated on Thursday that it’s launching a car rental service, which will allow customers to rent a vehicle without needing them to go to the counter. 

Shares of Hertz and Avis dropped following the news.

“With Lyft Rentals, we’re giving riders the flexibility to rent a car for weekend getaways, business trips, or even to run errands,” Lyft wrote on their blog.

The service would be available to select customers in the Bay Area and Los Angeles for start. Consumers tap the key icon on their app to start the process.

The rental option consists of unlimited miles, and Lyft stated it will handle refueling at market price.

“Our vehicles come geared up with Apple Carplay, Android Auto, and phone chargers,” the post read. “Choose free add-ons like ski racks, car seats, and tire chains. And, we’re adding hybrid vehicles to the mix soon.”