Ram and Warner Bros have teamed up by entering into an agreement to promote the upcoming Superman flick Man of Steel.
As per the agreement, Chrysler provided several vehicles to Warner Bros for use during the making of the movie. The companies will also run a joint advertising campaign that includes a new television spot and a promotional illustration which is created by DC Entertainment comic artist Shane Davis and it will be run in the June 7th edition of USA Today.
Ram had also created a Superman-themed Power Wagon that comes with features such as a custom wrap, a glossy black roof, anodized red grille inserts, leather and mesh seats, Superman badging and 17-inch aluminum wheels with a satin black finish.
The truck will be unveiled on June 10th in New York and will be displayed at a variety of special events. Once the promotional tour is over, the truck will be auctioned and the proceeds will go to a non-disclosed charity.
