Suzuki regrets launching 2013 Kizashi, unlikely to receive successor

by David Bond

Suzuki has recently stated that the Kizashi is a “very unlucky car” which means that the model has slim chances of receiving a direct successor in the future.

The company said that Kizashi failed to be a success due to poor timing since the car was introduced to the market just before the global financial crisis which started affecting US in the year 2009. At that moment there were already a few debates about whether to launch the car or not and in the end they decided to start selling it since Suzuki had already made a big investment to develop the model.

Had the model been successful, Suzuki had plans to release a V6-powered version along with a more practical wagon derivative. The company stated that a second generation model is unlikely to happen because it requires a lot of investments in exchange for what will probably be too little return.

One of Kizashi’s main problems is its extremely high starting price (29,990 AUD in Australia) but that could be fixed sometime in the future by conducting a local restructure which could lower the mid-size sedan’s price tag, although the exact figure is not known.

cropped David Bond SpeedLux 1.jpgcropped Zack Colt SpeedLux.jpgcropped Ron Grant SpeedLux.jpgcropped Alex Patrick SpeedLux.jpgcropped Bivin Sebastian SpeedLux.jpg

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