Polestar once represented the pinnacle of performance Volvos. Now, after being spun off, it’ll concentrate on the very same thing, but with more electrical power.
Volvo revealed Wednesday that Polestar will be dividing from its parent business. The two will still work with each other however Polestar’s focus will change from constructing hi-po Volvos to something totally different– performance-oriented electric cars.
That’s a quite slick badge.
“Polestar will be a credible rival in the emerging global market for high performance electrified vehicles,” stated Håkan Samuelsson, Volvo’s CEO, in a statement. “With Polestar, we have the ability to offer electric vehicles to the world’s most demanding, progressive motorists in all market segments.”
It’s uncertain that Polestar brand will make the leap straight to EV production, particularly as Volvo has yet to release even one battery-electric EV. Rather, it’s likely to start with plug-in hybrids, a form that can still put out some major efficiency thanks to electrical motors that can own the vehicle directly.
Polestar will still continue tweaking present Volvo models under the Polestar Engineered brand, however the company will focus mostly on developing its own vehicles. These cars will likely share a good amount of parts with Volvo’s cars, as the declaration suggests Polestar will take advantage of particular “technological and engineering synergies” and considerable “economies of scale.”
