Green Police Audi Super Bowl Ad Gains Momentum, New Teaser Video Released

HERNDON, Va., Feb. 4 /PRNewswire/ — Green Police, the Audi ad that will appear in Sunday’s Super Bowl broadcast, is already gaining momentum and acclaim from media reviewers who’ve seen the entire 60-second spot.
The main premise of the Green Police commercial is to show how driving an Audi A3 TDI clean diesel car is one of the easiest decisions we can make to help the environment among the dizzying array of green choices facing us each day.
The Audi A3 TDI proved its worth by winning the 2010 Green Car of the Year Award presented by the Green Car Journal at December’s Los Angeles Auto Show. The A3, Green Car Journal judges concluded, stood out by delivering an EPA-rated 42 mpg in highway driving and all of the luxury touches consumers could expect from a premium automobile.
The A3 TDI clean diesel technology also reduces greenhouse gas emissions as much as 30%. And the federal government estimated that if 30% of American motorists drove a clean diesel model like the Green Car of the Year Audi A3 TDI, this nation would reduce its oil consumption by 1.5 million barrels of oil a day.
As with any Super Bowl ad, the Audi Green Police spot isn’t all about dry, if important statistics. Studies show that 87% of consumers say that humorous ads grab their attention most often. This is especially true in the competitive ad environment of the Super Bowl.
The Green Police ad brings a humorous touch to the subject of green cars. So is the Audi ad the “must-see” commercial of the biggest U.S. sportscast of the year? Here are some early notices that Green Police has been getting from the most avid followers of Super Bowl ad trends:
“The German brand, a Super Bowl veteran, uses humor to underscore the fuel-saving virtues of its compact A3 TDI diesel sedan.” – USA Today
“Audi Aims for A Super Bowl Touchdown” – Forbes.com
“Audi goes for yucks in advertising its A3 diesel during the Super Bowl” – Automotive News
“Audi is back for the third year in a row to advertise on the Super Bowl. This time, however, the automaker is taking a different approach, using humor to promote the new A3 TDI (turbo-direct injection) as a fuel-conserving and environmentally friendly luxury car.” – Media Post
“Audi just released another Green Police spot for their upcoming Super Bowl ad featuring the Audi A3 TDI car. This video features an actual Anteater in a highway raid by the Green Police. An Anteater on a leash is all that it takes to crack me up.” — i4u.com
“The buzz is building around Audi’s Green Police public service announcements which are a teaser for the Super Bowl appearance of the A3 TDI, winner of the 2010 Green Car of the Year Award.” – Green Car Journal
Today Audi released a new teaser video to build anticipation for the Green Police Super Bowl ad. This latest installment illustrates more on the Green Police campaign to reduce Styrofoam use. Find the new teaser at Green Police Styrofoam Bust – Audi at http://www.youtube.com/user/greenpolice .
To get a more complete sense of what’s in store with the Audi Green Police ad for the Super Bowl, click on the Green Police tab http://www.facebook.com/audi?v=app_327583459011 at www.facebook.com/audi. Visitors to the Green Police Facebook page can download the remastered “Green Police” song by the legendary rock band, enjoy the police work of Andy the Anteater, and soon a sneak peek of the entire Green Police Super Bowl ad itself.
ABOUT AUDI
Audi of America, Inc. and its 270 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally; during 2009 Audi outsold all other luxury brands in Europe. In the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2009 and 2012, Audi will spend about nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues. AUDI AG will present the complete results for the 2009 business year at its Annual Press Conference on March 9, 2010 in Ingolstadt.
SOURCE Audi of America, Inc.
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