How Taxi Firms can Stay Ahead of the Curve in the Current Market
The rise of ride-share app Uber has had an enormous impact on the taxi industry, with many firms now struggling to succeed and compete with the app. This has created a fierce uproar in the black cab market all around the world. Now more than ever, it is crucial that taxi firms are taking steps to stay ahead of the curve so that they appeal to the customer and provide a top quality service.
Online Presence
One reason why Uber succeeds is that it is incredibly easy to book. It is crucial that your taxi firm also makes it very easy for people to book and that you have a strong online presence. This means being active across social media and having a high-quality website where bookings can be made.
Consider your Rates
Another area where Uber often wins is its affordability. Whilst you will be reluctant, you may want to consider making your service more affordable to your customers. You will get more business with cheaper rates and customers will usually opt for a cheaper service where possible.
Provide the Best Possible Service
Although it may seem obvious, but you should ensure that you are providing the best possible service. People will use the same service again if they feel it was high quality and affordable. To improve your service, you must make sure that cabs arrive on time, drivers are friendly and help passengers with their luggage and all phone conversations are polite and helpful.
Use offers/coupons
Everybody loves a good deal, so consider creating deals or coupons so that people can make savings on their travel. These offers could include discounts on return customers, referral discounts or first-time customer deals.
Fleet
Your fleet of vehicles should be high quality, comfortable and stylish so you will need to find the best black cabs for sale. If your customers have enough room and are able to relax in your cab then they are much more likely to use you again or recommend you to a friend. In addition to this, all cabs must also come with coin dispensers, radios, GPS, pay trays, taxi meters and other features to streamline the operation.
Card payments
Another reason why people often opt for Uber is the fact that they do not have to worry about cash. You can compete by offering card payments in the vehicle or by making payment for bookings available online.
Taxi firms may be struggling, but it is still possible for them to compete with Uber. This will require a few alterations to their business and ensuring that they are providing the best possible service for customers.
