Cars with the Porsche tag on it conform to the highest standards of class and quality, which is perhaps why in these times of recession and gloom, the company continues to post positive sales figures. The German manufacturers have shifted 21,218 set of wheels in the first quarter of the 2010 fiscal year (August 1 – December 31). The curve has rapidly increased compared to last year and translates to an impressive 86.4 percent. Porsche management has stated that the sales of the company went down a great deal in the previous quarter; hence a great deal of increase was expected by the company in this quarter.
The revenue from this quarter was calculated to be around €2.06 billion (an increase of 80.3 percent), whereas the net result from the company sales in this quarter resulted to €395 million. Porsche thus is on a new high.
The brand new Cayenne from Porsche has been the center of attraction in the company’s line up and contributed to a lion’s share of the sales. 10,292 units of the car have been sold at a growth rate of 151 percent in this quarter. Panamera came a distant second with 5,778 sales with growth rate of 94 percent. Cayennne was not on sale in all markets last year. The six cylinder model was available only from may 2010. Hence, the high rise in sales of the car. Sales of 911 also went up scaling 3,130 models with a rate of 20.4 percent, whereas the Boxter sold 1,089 models along with 929 models of Cayman being sold.
In terms of sales in various regions, the Americas led the lot with a sale of 7,268 units at a growth rate of 82 percent among which a major 6,632 units were sold in North America. Europe closely followed with sale of 7,082 vehicles. Asia along with the rest of the world sold a total of 6,868, yet scaled the highest growth rate owing to the high demands in China.
Matthias Müller, chairman of the executive board of Porsche AG stated that the company is very satisfied with the sale in the first three months and the rate of sale is continuing to rise.
Lutz Meschke, a member of Porsche AG’s executive board in charge of finance and procurement, further stated that with the amount of orders in the queue they are looking forward to another double digit return in the short fiscal year extending from August to December 2010. He also stated that this is going to boost their kick off for the new fiscal year in 2010.
In the rise of the era where people are rapidly losing jobs, Porsche is giving people a ray of hope. They currently have employed 13,043 people. This has caused a 2.5 percent increase in employments since July 2010.
Source: carscoop
