The Dodge Challenger happened to outsell both the Ford Mustang and Chevrolet Camaro in June, becoming the best selling pony car in America for the first time in no less than 7 years.
Overall, 6,605 Dodge Challengers were sold throughout June, to the Ford Mustang’s 6,186 sales and the Chevrolet Camaro’s 4,691 sales. Sales for the year to-date have nevertheless been substantially below compared to the Mustang and Camaro; from January through June, FCA has sold 35,910 Dodge Challengers. Compare that to the Chevrolet Camaro at 36,567 unit sales during the same duration, or the Ford Mustang’s 44,608 sales.
Obviously, both the Mustang and the Camaro have at least one enormous upper hand on the Dodge Challenger: both are reasonably new, the Mustang having been revamped for 2015, and the Camaro for 2016. Where as the Challenger was most recently revamped for the 2008 model year, and Dodge has provided it only little, incremental updates in the years since.
We’re not precisely sure what drove sales to reach such heights during the last month, however it’s possible that the new, all-wheel-drive GT model contributed somewhat, possibly even siphoning some sales far from the four-door Charger. That, or perhaps the bonkers “SRT Demon” model is presently achieving its desired halo effect.