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General Motors ends producing Cadillac ELR plug-in

After simply a couple of years on the market, the Cadillac ELR has actually reached completion of the line. General Motors stopped production of the plug-in hybrid coupe, which battled with low sales numbers throughout its brief lifetime.

Manufacturing of the ELR ended some months earlier and only about 100 units remain on dealer lots.

The ELR initially entered the scene as the Cadillac Converj concept at the 2009 Detroit automobile show prior to entering into production and reaching display rooms in early 2014. The ELR’s design was a close carbon copy to the sharp-looking concept and its interior was loaded with quality materials and the automaker’s newest tech.

However, the ELR had a hard time for a number of reasons. For beginners, the ELR was often slammed for its starting MSRP of $75,995, a relatively high price in spite of its premium products and material. Furthermore, it shared its platform with the first-generation Chevrolet Volt, which gave the ELR green cred (all-electric range of 37 miles), however not the efficiency one would anticipate from its stylish appearances. Its electrical powertrain at first put out 181 hp and 295 lb-ft of torque, which sufficed to propel the coupe from 0 to 60 miles per hour in under 8 seconds.

For design year 2016, Cadillac made the ELR’s pricing by $10,000 to $65,995 and fine-tuned the electrical drive system to create more power than before (233 hp and 373 lb-ft). The increase in power dropped the ELR’s 0 to 60 miles per hour time to an approximated 6.4 seconds. Despite those improvements, ELR sales amounted simply 1,024 units in 2015, below the 1,310 devices sold in 2014.

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