General Motors is troubled by their expected sales prediction for the year 2012. According to their CEO, Dan Akerson there will be a considerable decrease in the U.S. sales of all automobile manufacturers for the next year. However Akerson also said that General Motors might not be affected too much partly because of their recent agreement with the United Auto Workers (UAW).
The current year has seen the Japanese manufacturers lose their market share in the U.S due to shortage of inventory. Other sales experts have predicted that there will be boost to sales incentive as the Japanese automakers try to reclaim their hold in the market. However Akerson does not agree with their opinion and expects sales to decline due to the European debt crisis which has adversely affected the international economy.
It has been reported that Toyota’s market share has decreased to 12.5 per cent from 15.2 per cent. Honda has also lost their share from 10.6 per cent to 9 per cent. On the other hand the American automobile manufacturer has performed well this year and reported a 1 % increase in their US market stake in just nine months.
General Motors has projected the sales of light automobiles in the U.S to be around 12.8 to 12.7 million units. They have not revealed their percentage share in this projected sales figure. Akerson has stated that the recent agreement between UAW and GM will be critical in preserving their breakeven point. They expect to report profits even if the US sales volume reduces by 16 % to 10.5 million units next year.
The GM CEO believes that they are slated to increase their market share in the US and hopes to be report more profits in the next year.