Toy Story 3 will be promoted by Peugeot. Peugeot will be using family cars using the famous characters from Disney/Pixar’s Toy Story movie. The TV ad alone will be rolled out across 18 countries in Europe to coincide with the opening of the third adventure this summer.
The first ad in the series has Woody the root’n cowboy sneak back into the family 5008 crossover. While in the vehicle he looks for his lost cowboy hat and show off the versatility of the Peugeots interior in the process. Peugeot promises other characters from the Toy Story 3 movie in other TV ads and models.