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Stellantis NV has scrapped a plan to release the Peugeot brand in the United States and will be focusing instead on the RAM pickup trucks, high-margin Jeeps, and Fiat Chrysler’s (FCA) other brands such as Dodge, Chrysler, and Alfa Romeo, in the country, the automaker said.
Stellantis, the world’s fourth-largest automaker, was created after a merger of FCA and Peugeot maker PSA in January with Carlos Tavares heading as CEO of the automaker. It was widely expected by industry experts that PSA’s plans to release the brand in the U.S. market would be abandoned by Stellantis given the strength of FCA’s most profitable models there.
