A total of 2,400 vehicles were sold by Porsche in the American market this January. That indicates a healthy 34 percent rise on a month to month delivery comparison.
And of these, nearly half or 1047 is the number made up by Cayenne alone which in turn translates to an impressive 77 percent more than what Porsche had sold last January. Thus, Cayenne is the model in their line up that find the maximum favor among American car buyers.
The spectacular Panamera is at the second spot with 604 units sold during the same period, which is 13 percent more the number of Panamera’s that found an American home last year.
Surprisingly, the iconic Porsche 911 comes in at the third spot but has recorded a drop in sales by 15 percent with just 436 units sold in January. The Boxster and Cayman sportscar models in their turn recorded rise by 97 percent with 313 units sold out.
Board member for sales and marketing at Porsche, Bernhard Maier stated: ”We are experiencing a welcome upward trend in the U.S. with the Porsche brand enjoying double digit growth. This is particularly noticeable in the Cayenne and Panamera models.”
Porsche is also looking around for increasing their dealership to China given the strong sales figures that they had recorded in 2010. They intend to increase their dealership by 10 every year with the current number of dealers in China totaling 35.
China has a growing demand for sports and luxury cars and the company plans to exploit this demand. There were 8,351 units of the Cayenne sold last year in China and this far exceeds what has been sold in US.
The China figures of Porsche stands at 14,785 units sold in 2010 which is 63 percent more than that in 2009.
The aim as per the company is to sell 15,000 units in China on an annual basis. The Cajun crossover project is the company’s main focus in order to reach this sales target. The project is being planned for being undertaken at the same assembly plant as its sister models the Audi Q5. Production stage of the Cajun which is a four door model is expected to begin in 2013.
Source: autonews
