The year 2010 has been exceptionally good for the German luxury car maker Audi. Having notched up record sales figure for the year, its all but natural for the Ingolstadt based company to not only try to keep the momentum going but to also build upon it. It is this line of thought that has prompted the company to come out with new products for 2011 and towards this, the company has lined up a huge investment program that would begin this year and would run till 2015. The investment program is valued at a staggering Euro 11.6 billion and would cater for new products and technology as well. The company intends to employ additional manpower for these projects and they estimate 1200 skilled people to be inducted this year.
The HR board member Thomas Sigi has mentioned that innovation is a feature that necessitates people. The company’s electromobility segment and the lightweight construction that the company cars feature require competent people to handle. It is this sector that the manpower would be inducted for augmentation. The company has achieved quite a few breakthrough in the field of electric and hybrid technology over the past few years. The company has incorporated these in their cars and intend to get new products based on these technological finds. There is the money that would be used on the Ingolstadt and Neckarsulm sites for their development alongside the company’s progress.