Infiniti Released Two New TV Spots: “Lullaby” and “Spa”

Infiniti initiated a new campaign that will see its two new advertising spots being aired according to consumer preference, the main aim to this campaign being to get closer to its fans. This two new spots entitled “Lullaby” and “Spa” are 15 seconds long and have been exclusively unveiled on the brand’s Facebook page, official YouTube Channel and Twitter, and of course you can also see them below this article.

On the brand’s Facebook page fans will get to decide which they prefer to run most often.  After that, the brand will start rotating these spots on network, cable and spot market TV on July 18, and will amplify spot rotations based on enthusiast preference through August.

In “Lullaby,” on of the 15-second spot, the car maker claims, “There’s luxury that lulls, and there’s luxury that thrills.” In the second spot entitled “Spa”, the brand reinforces the point saying that “Luxury can be a sedative or a stimulant.”  

These two spots are aimed at showing consumers that the luxury has two sides. At opposite ends of the spectrum, using rival brand Lexus to highlight it. “Introduced to the brand’s fans and followers first, these new spots boldly reinforce the luxury automaker’s status as the antithesis to sedate luxury,” the company explains in a statement for the press.

“We believe in telling compelling stories with an attitude that feels more energetic and optimistic than traditional luxury brands,” said Infiniti Americas Vice President Ben Poore. “Our commercials are bold, and serve as our proclamation of confidence in our ability to move our customers emotionally as well as physically.”

Source: Infiniti and Autoevolution