Why Corvette Stingray to be dearer to old men

The latest version of Corvette Stingray has been debuted at the Detroit Auto show and doubt lies of it doing all the buzz among the current Corvette aficionados.

If to be believed on the statement given by GM design head Ed Welburn, the new Corvette Stingray will appeal the older generation. As per market research firm Strategic Vision, the age group of Corvette buyers in average is 59 years, which means the company is targeting those potential customers who are born between 1960 and 1980.

The reasons behind the car to become old man’s choice are:

The new Corvette Stingray is equipped with ghosts of past like having skeletons similar to the very early versions that many of Gen Xers remember.

The high price of it stops the younger generation from buying as they were hit by little recession in recent past and have messed things losing jobs for sometimes and running shortage of their savings.

The Gen Xers are less daring to spending money under the hood of ad hype and constant hypocrisy in the car campaign. They are more inclined towards history, heritage and tradition.

The Corvette Stingray is set to hit the roads in 2014, till then, stay in touch.








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