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Fiat Chrysler targets kids though social networks to sell minivan

Fiat Chrysler Automobiles (FCA), which promoted the minivan three decades earlier and stays its leading seller, is looking to stay on top with a social networks campaign targeting its new Chrysler Pacifica design straight at those squabbling in the backseats – American kids.

Minivans might be not be attractive to parents and undoubtedly market share of the section has fallen in the United States in the last few years, however kids like them, stated FCA executive Tim Kuniskis. He contends that present day kids are intricately associated with making household decisions.

“When I was a kid, my moms and dads didn’t ask my opinion on anything,” said Kuniskis, head of FCA’s car brand names Chrysler, Dodge and Fiat, who desires children to affect parents on an automobile purchase, normally the second-largest family expense, behind housing.

A six-week “PacifiKids” social networks campaign that launched on Monday attempts to draw kids with a video of star children who last month “took over” a California Fiat Chrysler dealer and sold Pacificas to unwary buyers.

The social networks effort, that includes contests to win new Pacificas, can be done at a portion of the expense of TV marketing, said Kuniskis.

Minivan share of the U.S. automobile market has decreased in the past decade that was controlled by SUVs and trucks, and is not rising, but with only a half lots entrants, FCA can profit as the market leader, Kuniskis stated.

Through September, FCA’s three minivans, the Chrysler Pacifica, Dodge Caravan and the stopped Chrysler Town & Country, represented 45 percent of about 440,000 minivans sold in the U.S. market.

FCA develops the Pacifica and the Caravan at a Windsor, Ontario plant, where employees may head out on strike if a new contract is not concurred by late Monday night in between FCA and the Canadian union Unifor. The maker has enough Pacifica minivans on hand, about 70 days supply, to endure a short strike.

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