Carl-Peter Forster, the CEO of the company, Tata Motor Ltd, believes that to maintain its sales, Land Rover would have to design greener versions of all its models. The Range Rover Evoque was unveiled last Thursday.
Forster in an interview said that upgrades of its bigger all-terrain autos that have less carbon emissions would have to follow the lightweight two-door SUV i.e. Range Rover Evoque. Forster added that he in principle does not support the idea that if the company makes a small car, then it “can afford to make a large car.” He explained that the more fuel-efficient engines used in powering the bigger Range Roveris just a way to be “socially acceptable.”
Tata’s Jaguar Land Rover is intended to have higher sales to move towards a preset certain goal and hence a very “strong growth” as the demand for high-end vehicles is rising over time. The Evoque in all likelihood would happen to raise the annual sales to 300,000 units. This rise in sales would account for as good as the 50% increase from last year’s sales.
The Range Rove Evoquie would be priced starting at 33,000 pounds i.e. $50,000. The SUV would be available for test drive and sale in the US car showroom in the fall, in year 2011. The CEO, Cark-Peter Forster, also highlighted company’s intentions to introduce a new diesel engine in the 2011 Range Rover. These intentions of the company are part of the company’s efforts to boost the environmental credentials of established models.
The eight-cylinder engine can generate 309 brake horsepower, which is about a 15% increase, as indicated by company’s figures. In addition, the engine is expected also to improve fuel economy to 30.1 mpg that would account for about 18% growth. John Edwards is the Land Rover’s managing director based and operating out of U.K. office. When it is about the fuel efficiency, in an interview John Edwards, said that the company is “probably improving” more than other carmakers. The managing director equally admitted the need to do so by the company.
Source: 4wheelsnews
