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This is the Best Way to Name Your Automotive Brand

There’s more at play when it comes to starting an automotive brand than being passionate about sedans and roadsters and knowing how to build them.

The automotive industry is driven by innovation. And with how the world is going green and many famous and new car companies are quickly pivoting into EVs and renewable energy, your brand needs a unique identity that’d help it shine in our overcrowded market.

Take one look at the car industry, and you’ll see that most high-performing cars and car companies all have excellent brand names that boost their product’s identity and personality. 

Getting a short, exciting name like Falcon, Trion Supercars, and Viper makes it easier for customers to recognize your company’s cars in the market.   

Three Crucial Steps to Coming Up With The Best Name For Your Brand 

  1. Assess Your Brand

The most important aspect of your automotive brand is the name of your company. Customers may love your innovative design, smooth engines, immaculate red-leather interior, and how they feel behind wheels, but the only way they can refer your brand and cool cars to their friends and family is through your brand name. 

And there’s no way you can find a great name without understanding every corner of your brand’s identity. Yes, your business is all about the hard work you do and the services you offer every day, but your brand captures the essence of your car company’s personality and the way you want people to view your products.

Think of the most successful car brand; they all have a recognizable theme the market has associated with them. For Rolls Royce, it’s luxury; for BMW, it’s performance; for Volvo, it’s safety; for Toyota, it’s reliability; for Tesla, it’s eco-friendliness; and Mercedes-Benz is recognized for its class. 

These brands recognize that these features make them unique, and they actively promote them. By doing so, they make themselves unique and appealing to customers looking for these characteristics. 

So, ensure you research the market, identify a niche, address a painful need in the market, and create a captivating identity for your car brand. 

  1. Begin Generating Name Ideas

Here’s where the exciting part is about to start! If you’ve got a team, gather them together, grab some pens, a notebook, some writing material, and a whiteboard, then let your creativity run wild. 

Recognize that this creative stage isn’t an assessment stage; at this time, you do not need to assess the validity of the names you’re generating because that could put the brakes on your idea generation process. Just let your creative imagination run free and go with the flow.

Don’t be afraid to come up with iffy names as well. In fact, we strongly encourage you to develop a list of unusual names. You can never tell what you might be able to create with them. 

Here are some straightforward tools to make the procedure easier:

  • Thesaurus 
  • Car brand name generators
  • Visual names relating to colors
  • Industry jargon
  • Rhymes

Make every effort to generate 200 potential names before ending your brainstorming. By doing this, you’ll have a lot of options while filtering the list and selecting the top ten names you love.

  1. Verify the Names You’ve Found

Hopefully, the top name in your top ten list is that amazing name you were looking for! Your top name needs to pass a few tests first before we can celebrate. You can use the validation process to check whether your selected name(s) is acceptable and available.

So, verify your name by getting: 

Customer Input is required while verifying your brand names. Asking friends, relatives, or even strangers you meet at a cafe or other public place for their frank comments on the automotive brand names you’ve researched will help you find names that align with your customers.

Premium Domain Name: A website is a necessity for all companies. Therefore, make sure you verify if the desired domain name is still accessible. The nameofyourbusiness.com should be available to you right away in a perfect world. However, this isn’t always the case, and you may have to go looking for a premium domain for sale to get the name of your choice. 

Trademarks: Even while you may find this procedure annoying, it will eventually save you a lot of trouble because the majority of words are already protected in some fashion by trademarks. You may more accurately determine if the name of your business complies with the trademark criteria by enlisting assistance from a legal professional.


Brand recognition will increase the performance and profits of your company, providing you with the essential edge you need to outperform your rivals. Selecting the perfect brand name that connects with your automotive company’s identity is a terrific approach to getting your target market enthusiastic about your firm.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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