Though New York City is one large city to be in, but if you are in NYC you may get lucky to see a 2012 Mercedes-Benz CLS 63 AMG clad in a Fashion Force uniform with utmost resemblance with a police car on the streets. If you are a trendy person you are bound to adore this model. This campaign is part of the Mercedes-Benz Fashion Week festivities, which will feature the German sports car roaming around the streets of Big Apple and keeping a look out for style setters.
Now this has to be an exciting prospect for the ones who are bowled over by the car’s sleek looks as they will not only have a free ride to their destination in this German wonder car but will also have a picture taken. This will also lead to a path where some of these selected ones will get an opportunity to visit the Mercedes-Benz Fashion Week runway shows receiving invitations from the German manufacturers. They will also be invited to the official fashion force culmination event in the Mercedes-Benz Star Lounge which will be hosted by Brad Goreski.
The stylist Brad Goreski stated that New York was selected as a venue for the Mercedes-Benz Fashion Force car to take a ride to signify the city as one of the most fashionable capitals of the world. He further added that this is one city where people truly understand fashion and have the perfect dressing sense which influenced the Germans to take a ride to the city to find the perfectly dressed one.
But what the funny part is that when the engineers at the AMG division of the company laid the design for the car, they surely did not have the idea of the car roaming around the streets and picking up fashionable people in mind. But you know one thing for sure those who buy a Mercedes Benz don’t really go after speed, they go for sheer class.
The manager of brand experience for Mercedes-Benz USA, Lisa Holiday stated that Mercedes Benz has always had an attraction towards the fashion world and towards those people who possess a great sense of style and fashion as well. According to her, Mercedes Benz made a perfect choice selecting the 2012 CLS 63 AMG four-door coupe as their preferred car for the Mercedes-Benz Fashion Force initiative with the flaunting looks and amazing designs of the car.
The Mercedes Benz Fashion Week for fall 2011 was hosted at Lincoln Center in New York City, NY from the 10th of February to the 17th.
Source: carscoop
