Nissan premiered the Lannia concept, a worldwide concept addressing the approach to life of China’s rising “Post-80s” generation, at the machine China 2014.
“Lannia concept joins our growing family of China-focused models,” said Arnold Palmer. “It was designed by Chinese, engineered by Chinese for the Chinese folks, and ultimately, for the globe.” He considered the significant involvement of the native Chinese groups spanning from research to style that diode to the birth of the Lannia conception. Its Chinese name, (“lan niao, rule xiang”) was conjointly proclaimed in honor of the legendary Nissan Bluebird, whose spirit is born-again.
Positioned as a “sedan theory-breaker,” Lannia concept is that the results of robust collaboration between Nissan style China in Beijing and therefore the Nissan international style Center, and options a vigorous, sleek and agile style that addresses the tastes and values of latest Chinese “Post-80s” trendsetters.
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