Audi on the right path to overtake BMW as #1 luxury car manufacturer

by Ron Grant

Audi is on the right track of achieving higher sales as it tripled its earnings for the first quarter of the year. Volkswagen AG reports that the operating profit of the division went up by 32% or approximately $632 million.

Audi released a statement that their sales increased by 23% or about 8.3 billion Euros. The top financial officer of the brand explains that the numbers are good bases to conclude that Audi will surpass its operating profits and sales levels last 2009.

Audi eyes to replace BMW as the top producer of luxury cars by 2015. Rupert Stadler, Audi CEO, disclosed last March that they will up deliveries by 5.3% or raise the bar to 1 million units. BMW is also looking for sales gains while Mercedes-Benz wants to outpace the growth of the industry.

VW is going really aggressive and aims to introduce 12 new vehicle models this year to achieve their goal of increasing their range to 42 vehicles come 2015.

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