BMW CEO is weighing options for mobility JV with Daimler

by David Bond
BMW I8 luxury car

BMW CEO Oliver Zipse said Wednesday he is weighing alternatives for the company’s mobility services joint venture with Daimler AG, including bringing in new partners or possibly a partial sale.

BMW wants to keep participating in the mobility services market “whether we bring in new partners or whether we sell it,” Zipse informed a videoconference of reporters.

“This is a very dynamic environment,” he said. “You will see where we make one or the other move.”

The future of Free Now, the BMW-Daimler venture that consists of car-sharing, ride hailing and other services, has been not certain. Last month, Germany’s Manager Magazin reported Uber Technologies had offered 1 billion euros ($1.18 billion) for the venture.

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