Buick Introduces Avenir Sub-Brand on Minivan for China

Buick has revealed the very first model that will get the Avenir treatment

The GL8 minivan for China will be the very first automobile to introduce under Buick’s brand-new Avenir sub-brand.

About a month earlier, Buick revealed it would present a sub-brand for its higher-end offerings, similar to GMC has done with Denali. The GL8 minivan was currently quite elegant, however the Avenir variation brings updated functions. It provides a couple of unique exterior information, consisting of a bold Earl Purple paint along with updated 18-inch multi-spoke aluminum alloy wheels. Inside, you’ll discover decadent seats, luxurious carpets, a suede ceiling, and 18 lighting choices. Subtle Avenir badging lies throughout the cabin, consisting of on the center console, door panels, and seats.

The Avenir takes its name from a smooth, stylish sedan concept that Buick displayed in last year, so it’s a bit disconcerting to see the name get here on a minivan. However it’s not unexpected that China gets the first crack at the Avenir brand name, as it is Buick’s biggest market.

The GL8 is quite popular in China, and a third-generation variation is anticipated to introduce this month. It includes the brand-new Buick worldwide style language with a horizontal wing linking the Buick insignia.